YouTube’s new ‘Promoted Videos’ For Advertising
There are now 20 hours of video uploaded to YouTube every minute, which means it’s no easy task to find the right audience for your video. Promoted Videos scheme lets individuals or companies buy keyword-style placement to promote video content. The scheme uses the same Ad Words model that Google employs on its existing sites. Think of it like
YouTube + Adwords = Promoted Videos
Like Google AdWords, Promoted Video campaigns are targeted by keyword and priced on a cost-per-click basis. Starting today, you can also buy Promoted Videos directly in AdWords, which means it’s easier than ever to run your campaigns and drive traffic to your videos. You can place your bids, select where you’d like your videos to appear (on relevant YouTube search results pages, video watch pages, and Google’s publisher network), and set daily spending budgets all within the AdWords interface.





